2016 Oliver Russell Annual Report

We're Lucky

Every year we get to stretch our creative muscles by creating meaningful brands, striking design and mind-blowing digital work for bright, passionate, experienced businesspeople who use entrepreneurial moxie to create products, services, and business models that benefit society.

B Corp

Public Benefit + B Corp

Public Benefit + B Corp

Not only do we get to work with social enterprises, we are one. As a Certified B Corp and Idaho’s first Public Benefit Corporation we are doing our best to make hay for social change.




In 2016 we spent over 150 hours volunteering in our community. Events included mock interviews with refugees, helping with erosion efforts in the Boise Foothills, working with adults with developmental disabilities, electronically tagging library books, and more.

Additionally, seven of our employees traveled to the Dominican Republic for a week of service projects.

Health and Wellness

Health and Wellness

Health and Wellness

We offer a variety of benefits for the health and wellbeing of our employees, including:

100% employer-paid medical, dental, and vision benefits

Alternative transportation stipend

Quarterly health and wellness allowance

A fleet of office bikes for employee use

Impact Investing

Impact Investing

Impact Investing

In 2016 we contributed $189,178 in time, money, and services for causes and organizations, including:

HATCH Ostinato Project
Flynner Homes
Treefort Music Fest
Jim Walker Crowdfunding


Oliver Russell building

We had a rough winter at Oliver Russell, but the changes we put in place last year helped us reduce our overall electricity and water use while only seeing a small bump in our gas (heating) use during one of the worst winters in Idaho history.


We saw a reduction of 20.83% despite increasing the total number of people in the building.




7,480 TOTAL less GALLONs used


DecreasE in CCF

Water conversion



2016: 42935 KWH
2015: 44119 KWH



2016: 3,008 KWH
2015: 2,629 KWH
379 Therms Increase


According to the National Weather Service Boise, December 2016 was the 8th snowiest (since 1898) & 6th coldest (since 1875)


2016 highlights

Hatch Ostinato

the hatch ostinato project

web design

Tree Fort the Green Team

treefort music fest green team


1440 Multiversity

1440 multiversity


Flynner Homes

flynner homes




promotional video

Rising Springs

Rising Springs


Hewlett Packard

hp planet partners recycling program


Oliver Russell

oliver russell

web design

Jim Walker

jim walker

fundraising campaign

Looking Back

Looking Back

Last year we set some goals. Let’s see how we did.


Increase the percentage of work from purpose- driven clients that have products, services, or business models that benefit society.

We saw a 22% rise in purpose-driven clients over the past year. In 2016, 83% of Oliver Russell’s clients were purpose-driven with products and services that included park conservation, smart commuting, online business giving and more.

helping hands

Improve upon the amount of work we do that contributes to underserved populations.

In 2015, 16% of our work helped make a difference to underserved populations. That number increased to 33% in 2016 with projects like Long Live Idaho and B1G1. The former is a program that encourages healthy eating and active living among underserved populations in Idaho while the latter is an online giving platform for businesses that supports neglected communities around the world.


Identify a CO2 tracking system and begin measuring our impact vs. our efforts to offset carbon emissions (through alternative transportation, energy usage, carbon credits, etc.)

Unfortunately, we didn’t find a tracking solution that worked for our specific use case. Moving forward, we will continue to work to reduce our CO2 emissions by encouraging alternative forms of commuting and reducing overall energy use.

While we didn’t meet all of 2016’s goals, we are proud of what we accomplished and definitely learned a lot as we worked toward achieving them.

Looking Ahead

Looking Ahead

Let’s look ahead at 2017 and see what the future holds for Oliver Russell.

Rise Up book
Share our knowledge of social enterprises with the release of Rise Up: How to Build a Socially Conscious Business by Oliver Russell founder Russ Stoddard.
B the change
Formalize a new impact investing model that focuses on social enterprises.
work meeting
Offer consulting services for startups and existing companies that are looking to become social enterprises.
Russ Stoddard

Benefit Director Statement

As an Idaho Public Benefit Corporation, the Oliver Group, Inc. (dba Oliver Russell & Associates, LLC) acted in accordance with its general public benefit purpose and any specific public benefit purpose in all material respects during the period covered by the report.

The directors and officers have complied with sections 30-2007 and 30-2009, Idaho Code, respectively. The benefit corporation did not dispense with or restrict the discretion or powers of the board of directors.

Founder and President Russ Stoddard serves as benefit director and officer of the company and exercises the powers, duties, rights, and has the immunities of the board of directors and the benefit director.

There is no connection between our benefit corporation director and the organization that established the third-party standard (B Lab) or its directors, officers or any holder of 5 percent or more of the governance interests in the organization that might materially affect the credibility of the use of the third-party standard.

signature signature

Russ Stoddard
Benefit Director/Officer

Oliver Russell HQ

We help socially responsible companies connect with values-oriented consumers.

Oliver Russell logo