Branding Idaho’s Ski Experience
5-12-2008
Idaho is home to 18 incredible ski areas--ranging from world-famous Sun Valley, the nation's oldest ski resort, to locally-run, hometown ski areas scattered across the state's pristine mountain ranges that offer great value and great fun.
The Idaho Ski Areas Association recently hired Oliver Russell to develop a new brand identity to market the Idaho ski experience. Idaho offers everything skiers want--variety, thrills, value, and friendly people--without the big crowds and long lines. Oliver Russell will develop a new logo and tagline to convey the brand attributes of Idaho skiing and help attract those looking for a great state to ski.