Deliver Magazine Names Oliver Russell as “Top Picks” Winner
5-10-2007
Deliver magazine, the magazine of the U.S. Postal Service, has named Boise-based Oliver Russell and partner Montage Graphics as its first annual "Top Picks" contest winner for direct mail marketing. The "Top Picks" contest invited marketers across the country to submit projects that demonstrate the success and benefits of strategic direct marketing campaigns. The winners were announced in the May issue of Deliver magazine, distributed to more than 350,000 readers.
The winning entry was designed by Oliver Russell and printed by Colorado-based Montage Graphics using state-of-the-art PhotoText technology. It featured an inviting graphic of a latte with the recipient's name spelled across the foam in cinnamon sprinkles. Targeted at executive assistants, the personalized invitation arrived in a clear envelope and promised a premium coffee card for completing an online survey about printer hardware and supplies purchases. The campaign generated an impressive twenty percent response rate.
The final piece had a wow effect even inside OR where it received this year's Big O award for best creative project. "In the direct marketing arena, where often you get a bad rap for not being creative, this campaign turns that stereotype on its head," said OR President Russ Stoddard. Read the article at http://www.delivermagazine.com.