Going Global and Green with Holiday Giving
1-03-2008
his holiday season, Oliver Russell wanted to do something for clients with a positive, lasting effect and minimal impact on the environment. We decided to make a donation to Heifer International, a renowned, international charity that helps families in under-developed countries become self-sustaining by providing the gift of a farm animal. We took the gift a step farther and reduced our carbon footprint by notifying clients through a whimsical, animated email, rather than a printed piece. Clients loved it, and so did we. To view our holiday email, click here: http://www.oliverrussell.com/clients/holiday/index.html