Oliver Russell Snags Crystal for HP
5-30-2008
An Oliver Russell campaign for HP's Personal Systems Group won an American Marketing Association Crystal Award at the Houston chapter's annual banquet in May. The Thin Client vertical marketing campaign won for best campaign in the BtoB category and was also named runner-up as the judges' overall favorite from over 250 finalists. Two other Oliver Russell campaigns for PSG, the "Employ anywhere, secure everywhere" campaign for HP Blade PCs and the National Association of Realtors new member campaign were also recognized as Crystal Award finalists.
The AMA Crystal Awards evaluate marketing campaigns based on how well results meet or exceed marketing objectives that are designed to address a particular marketplace challenge. Results data are weighted three times as much as any other criteria.