Paisely Roberts Invites Us to Their Party
9-20-2007
Step into the Paisley Roberts stationery store, and you lose yourself in social possibilities. An entire wall of gorgeous eclectic wrapping paper from around the world. Cards, notes, papers, boxes, ribbons and bows--frippery of every kind, and all of it unique. Nirvana for anyone who cares about making an impression, the locally-owned downtown Boise boutique features fabulous customer service, as well as custom printing for any occasion. When Paisley Roberts needed help with their advertising, our creative team jumped at the opportunity. Kelli Fulton and Toby Robin conjured a cheeky print campaign featuring a petulant schoolboy who demands an uncommon level of sophistication as preparations are made for his birthday party. To see the work, go to: http://www.oliverrussell.com/clients/portfolio_images/PaisleyRoberts_ads.jpg
In developing the campaign, Fulton offered a new tagline for the shop: "Social niceties made nicer." The client loved it, and fingers are crossed that the ads will make a noticeable impact on store traffic.
