The Choice for D&B is Oliver Russell
9-06-2007
Caldwell-based D&B Supply has hired Oliver Russell to do a re-branding campaign for its eleven stores in eastern Oregon and western Idaho over the next three to five years.
From its founding in 1959 as a farming wholesale company, D&B has grown its market along the I-84 corridor so that today it sells pet products, lawn and garden, clothing and footwear in addition to its core business of farm and ranch supplies.
Oliver Russell will use its expertise in branding to develop a core brand message and tagline for D&B. The agency will also develop a brand book which will help guide marketing and merchandising decisions for the company's stores. We're proud to partner with this hardworking, independent company.