Two Oliver Russell Campaigns Make it to ECHO Finals
7-31-2007
We're keeping our fingers crossed these days at Oliver Russell. We learned in June that two of our direct marketing campaigns for Hewlett-Packard are finalists in the Direct Marketing Association's International ECHO Awards. Created to recognize excellence in direct marketing, the ECHO awards drew entries from 40 countries last year.
Oliver Russell's "HP Executive Assistant Coffee Cup" and "HP Thin Client" campaigns were selected as finalists from among 1,100 entries. The Executive Assistant campaign was also the recipient of the U.S. Postal Service's "Top Picks" award in April (see story) and the HP Thin Client campaign was a finalist for an HP Circle Award, the company's internal award for marketing excellence. We'll find out in the fall if either campaign wins an ECHO. Either way, these campaigns have already proven they can go the distance.