Oliver Russell Agency News

Certifiably Excellent

2010-06-17T22:18:30+00:00

Oliver Russell’s work for Hewlett-Packard was honored at the 24th Annual American Marketing Association’s Crystal Awards in Houston on May 20. The AMA Crystal Award campaigns are judged in large part on campaign results as well as creativity. Campaigns honored with a Citation of Excellence included:

Overall Marketing Campaign, Business-to-Business
HP "InformEd" Campaign (all tactics)

Integrated Program for Higher Education Printed Mail
HP "InformEd" T-shirt Direct Mailer

Online Newsletter
HP "InformEd" Members-only E-newsletter

Two-Dimensional Printed Mail
Sam’s Club/Officejet Pro Mailer

Oliver Russell Welcomes New Hires

2010-05-12T16:54:57+00:00

Two new hires at Oliver Russell: Greg Herzog as account supervisor and Raechelle Clark as account coordinator.

Greg joins the team from Creative Media Development, a leading integrated marketing company based in Portland, where he served as producer of direct response interactive projects and product launches for Cisco, Microsoft, and Autodesk, among others. His work experience spans nearly a decade as a strategist and manager in direct response.

Raechelle joins Oliver Russell from the Boise branch of the Muscular Dystrophy Association of Boise, where she was in charge of fundraising activities and cause-related marketing programs throughout Southern Idaho. Prior to that, she was a manager at the Arts and Culture Alliance of Coeur d’Alene and communications director at the Coeur d’Alene Chamber of Commerce.

Greg will plan, monitor, and track campaign results to ensure optimal performance on behalf of our B-to-B and direct response clients, as well as supervise the account team. Raechelle will manage internal processes and assist in client communications to ensure projects run smoothly, with accuracy, and on schedule.

Oliver Russell finalist for AMA Crystal Award

2010-05-03T16:52:15+00:00

Oliver Russell was informed that the agency has six campaigns as finalists for the American Marketing Association Crystal Awards, to be held May 20th in Houston Texas. The AMA Crystal awards are unique in that they place two times the weight on results, so it’s more than the traditional "beauty"contest. It’s a combination of creativity that performs—right up our alley.

We Like to Talk About the Weather

2010-04-20T20:36:26+00:00

Oliver Russell is working with Oregon Scientific to develop an interactive tool to educate site users about weather stations and their practical benefits for everyday life. The goal of this “weather center configurator” will be to engage users and lead them to a customized solution that will suit their individual weather needs and interests.

Upon completion, the tool can be accessed through the Oregon Scientific e-commerce website. Oliver Russell has developed similar tools for other clients, including Cisco and Watershed.

Oliver Russell executive Andrew Klein Honored by DM News

2010-03-04T16:50:57+00:00

DM News honored young standouts in the direct, database, and interactive marketing industry for its second annual 30 Under 30 issue. Among these up-and-comers was Andrew Klein, senior account executive at Boise based Oliver Russell. Recipients were judged on their ability to initiate change, drive growth, and achieve measurable results on behalf of their clients.

http://www.dmnews.com/30-direct-marketers-under-30/article/164177/

Oliver Russell Wins Houston Ad Federation Awards

2010-03-01T16:31:15+00:00

Oliver Russell won accolades for two of its advertising campaigns at the Houston Advertising Federation’s annual ADDY awards in February

Oliver Russell won a Silver ADDY, making the campaign eligible to advance to regional judging in the American Advertising Federation’s annual competition. Oliver Russell also received a Citation of Excellence. Both campaigns were done on behalf of Hewlett-Packard’s Personal Systems Group based in Houston, Texas.

Oliver Russell Awards Community Grants

2010-02-25T16:25:26+00:00

Oliver Russell has selected recipients for its 2010 ‘O-pen Purse’ financial and service grants equaling $20,000. This brings Oliver Russell’s total contributions to Treasure Valley organizations to nearly $1.5 million since its inception in 1991.

This year Oliver Russell will provide design and website services to Boise Urban Garden School, whose mission is to engage youth through organic gardening and a learning environment that promotes nutrition, health, and a sustainable local food system. In addition, Oliver Russell awarded a cash gift to The Good Samaritan Home in Boise, which provides affordable housing and meals to those in need.

Since the agency was founded, Oliver Russell has contributed the greater of one percent of annual revenue or ten percent of profits in cash or in-kind services to area nonprofits through its O-pen Purse grant program. The company’s focus for giving includes youth, conservation, human rights programs, and support of the arts.

Information about applying for 2011 grants can be obtained at www.oliverrussell.com.

From Pasadena, But Not a Little Old Lady

2009-10-15T22:24:20+00:00

Don’t get us wrong; we have nothing against little old ladies. We’re just
not sure they make the best creative directors. So instead, we’ve hired Neal
Moore of Pasadena, California, to head up the Oliver Russell creative team.
Moore brings with him 20 years of art direction and award-winning creative
directorship, most recently from the Kern Organization in Los Angeles. He
has worked with a broad range of clients, including Hewlett-Packard, SAP,
U.S. Bank, Sprint, Intel, The KOHLER Company, VeriSign, and Washington State
Tourism. Moore says he’s happy to return to Idaho after having worked and
lived here 10 years ago. We’re all making bets on when he’ll trade his Ed
Hardy shirts and designer jeans for Goretex and fleece.

Can We Be Direct With You?

2009-10-14T22:19:58+00:00

BtoB Magazine has again named Oliver Russell among the top 100 direct
marketing agencies in the United States. For the third year in a row, the
magazine highlighted its annual top direct agencies list in the October 12,
2009, issue. Winners were selected based on outstanding campaigns,
percentage of work that is business-to-business, client wins, and
demonstrated growth. In a year full of ups and downs, this is a pleasant pat
on the back and a little nod that lets us know we’re doing something right
as we strive to consistently produce creativity that performs for our
clients.

Oliver Russell Named “Top 10” Website by HOW Magazine

2009-09-15T21:24:16+00:00

The newly redesigned Oliver Russell website is listed as one of the top ten websites for designers in the September online issue of HOW Magazine, a leading national design publication.

Each month, HOW’s editors choose ten websites they deem “worthy of immortal HOW links status.” Here’s what they said about the OR website: “Oliver Russell is a direct marketing agency based in Boise, Idaho. Their site proves that strong creative and direct marketing not only co-exist, but happily thrive together.”

For the complete list of HOW”s top ten websites for designers and for an archive of past top ten sites, please go to www.howdesign.com/top10sitesfordesigners.