Gifts For Good: Putting the Good in Employee & Client Gifting

By Caitlin Copple Masingill / Nov 13, 2017

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One of the best parts of my job as PR Director at Oliver Russell is meeting terrific clients, strategic partners, and visionary CEOs. Laura Hertz, co-founder and CEO of Gifts For Good, is one such woman who is on a mission to change how the world gifts.

From her time working in the corporate world, Laura learned that U.S. companies spend $60 billion each year on gifts for employees and clients. She also knows that corporations donate less than a third of that amount to charity each year. A social entrepreneur at heart since her days at University of Southern California’s Britingham Social Enterprise Lab, Laura imagined a world without wasteful, tacky pencil holders, paperweights, and novelty cheese logs. She envisioned a world where your corporate gifting budget could  align with your company’s values and impact could be added, all without adding a new line item to your firm's budget.

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Gifts for Good offers high quality gifts that are made by nonprofit or social enterprise partners who make and sell their own products to support their mission, rather than relying solely on grants and donations. More than 40 charitable organizations participate, generating impact in 19 states and 65 countries around the globe.

Gifts for Good’s e-commerce marketplace provides businesses a one-stop-shop for premium corporate gifts that give back. Companies and professionals can select gifts by  cause, gift type, price point, type of recipient (such as lead, client, or employee), and based on the recipient’s interest. Gifts for Good also offers a “Gifting Concierge” service that allows total outsourcing of a company’s gifting needs throughout the year.

 A few other facts about Gifts for Good:

  • Most of their products are customizable to add your company’s logo and branding.
  • They make it easy for corporate clients to share the impact of their giving with the wider world, providing them with a visual report that’s great for CSR
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Gifts for Good is one of a growing number of companies, Oliver Russell included, that understands that brand loyalty stems from shared values. When a company supports a social or environmental issue, 92% of individuals say they have a more positive image of the company, and 87% say they would be more likely to trust the company. We hope you’ll consider revamping your holiday giving this year with the help of Laura and her team at Gifts for Good, and use discount code “oliverrussell” for 10% off when you order by December 4. 

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Caitlin Copple Masingill

Caitlin is the quintessential connector of people and causes. She specializes in helping purpose-driven companies select the best messengers to tell powerful stories to the right audiences. Caitlin brings to Oliver Russell more than 10 years’ experience in journalism, communications, and most recently, public affairs consulting. A self-described political nerd, she served as a Missoula City Councilwoman from 2012-2015 and loves all things outdoors.