For the Love of Parks: We Help Shine the Spotlight on Local Parks Across the Country
At Oliver Russell, we believe in bringing communities together. We also love sustainability initiatives and the environment.
That’s why we jumped at the chance to help the National Recreation and Park Association (NRPA) promote “Meet Me at the Park,” a campaign designed to improve local parks through projects that connect kids to nature, inspire healthy living and provide access to sports.
To make this campaign a reality, NRPA is collaborating with The Walt Disney Company and its many networks, including Disney Citizenship, Disney-ABC Television Group and ESPN.
Aside from stirring all kinds of nostalgia in us about our love for parks and the memories they hold, this project gave us a chance to flex all kinds of marketing muscles, from developing a social media campaign to the creation of a video, not to mention PR outreach, toolkit development for participating cities, and a whole lot more.
Here’s how Meet Me at the Park works: During Earth Month (April), the public can vote for one of three park projects in 15 select cities to receive $20,000 in grant funding. The 15 cities and areas are:
Campaign projects include activities such as planting community gardens, improving trails, and refurbishing playgrounds or soccer fields. Along with these cities, voters can also nominate another city anywhere across the country for the chance to receive a $20,000 grant for a park.
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Voting for Meet Me at the Park is going on now through April 30. You can vote daily online or via text. Not only could your city win, but you could win, too. Everyone who votes for or nominates a city will be entered into a drawing for a computer tablet outfitted for the outdoors. Not bad, eh?
Altogether, Meet Me at the Park has done a lot of good for a lot of people. In 2016, more than 200,000 individuals were impacted by Meet Me at the Park projects. In the last two years alone, the projects have achieved significant accomplishments:
During April, a public service announcement (PSA) supporting the Meet Me at the Park campaign will run through a number of different channels, including across Disney’s networks: ABC Television Network, ABC-owned and affiliate stations, Freeform, Disney Channel, Disney XD, Disney Junior, the ABC app and other digital platforms. Online, you can view the PSA here. Additionally, Radio Disney will support the campaign with an on-air radio spot.
Be sure to show parks some love this month and vote! You can nominate a city, too.
Learn more about NRPA.
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