Oliver Russell’s 2016 Public Benefit Report
What business does a business have creating public benefit?
In Oliver Russell’s case, it IS our business to create public benefit.
Two years ago this month, Oliver Russell became Idaho’s first public benefit corporation when the state enacted this legislation. With this new status, our purpose is explicitly and legally to create public benefit. We are no longer required to singularly maximize shareholder value; we now have a legal charter enabling us to create positive social and environmental change alongside financial profit.
Don’t get us wrong. We’re a branding and marketing firm. We need to do good work, keep our clients satisfied, and financial profit is still to our company’s health; it creates a resource base that enables us to provide progressive compensation and benefits, pursue new growth opportunities, reward shareholders, and—AND—pursue our public benefit mission in the communities we serve.
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This new status as a public benefit corporation also requires us to produce a public benefit report that details the specific public benefit we create each year. (Rather than an obligation, we look at it as an honor to showcase our work here.) The Idaho legislation categorizes public benefit as including a number of intentional business activities:
Oliver Russell’s 2016 Public Benefit Report—the second we have now produced as a benefit corporation—highlights our work in a number of areas. Here are a few highlights:
If you’d like to spend a couple of minutes more fully exploring the public benefit we created last year, you can view our report here. We believe the results affirm our belief that there can be a higher purpose for business that includes social, environmental, and financial profit.
So go ahead, give it a look, and let us know what you think. We’d love to hear from you.
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