WHITE PAPER SUMMARY
Generation Z grew up in the shadow of the most diverse and populous generation since the baby boomers—millennials. But unlike millennials, they are true digital natives and have come/are coming of age with unlimited internet access, established social media platforms, abundant access to high-speed internet and “smart” devices of all kinds, the most ubiquitous being smartphones and tablets. In a big way, their lives are defined by the space they inhabit in the digital world.
How to Build a Purpose-Driven Company, Part 1
Our company specializes in building brands for purpose-driven companies. We count ourselves among their ranks as well, so we have developed concrete thoughts on how to go about doing this—leveraging practices from others, alongside those we have established internally through years of experience.
How to Build A Purpose-Driven Company, Part 2: Prove It
Part 1 of this series, “Create it,” walked you through the process of creating your brand foundation around values, purpose, and a manifesto. Now that you’ve built your foundation, there are a lot of good intentions floating around your business and you’re ready to take on the competition as a purpose-driven world beater.
How to Build a Purpose-Driven Company, Part 3: Share It
Welcome to the end of this series, which is really your beginning. You’ve done a lot of heavy lifting to this point, creating a brand foundation and proving your purpose through independent verification. Now your journey gets interesting, and perhaps even more rewarding, as you set out to share your purpose.