WHITE PAPER SUMMARY
I used to love the word authentic, but today it’s overused and abused, particularly in the commercial marketing scape of brands. The minute a brand—or anyone, really—utters this word in attribution to its products or services, you instantly know it’s anything but.
How to Build a Purpose-Driven Company, Part 1
Our company specializes in building brands for purpose-driven companies. We count ourselves among their ranks as well, so we have developed concrete thoughts on how to go about doing this—leveraging practices from others, alongside those we have established internally through years of experience.
Why Purpose is Profitable for Business
This is squishy stuff for a business audience, right? Well, the Tibetan mojo is flowing downhill like an avalanche from the Himalayas and crashing its way into the corporate vernacular.
Its place in today’s business lexicon?
Strategy. That’s right—strategy.
Millennials Pull Corporate Social Responsibility into the Marketplace
This generation is exerting its potent influence to reshape corporate social responsibility (CSR) in the most powerful place of all—the marketplace.