WHITE PAPER SUMMARY
Millennials have been referred to as the “boomerang generation,” so named for their propensity to return and live at home with their parents as young adults.
Perhaps this serves as an apt metaphor for how this generation is exerting its potent influence to reshape corporate social responsibility (CSR) in the most powerful place of all—the marketplace. Driven largely by millennials and their spending, companies are learning that the good they put into the world is now returning to them—as a boomerang in the form of return on investment.
How To Make Your Brand More Trustworthy
I used to love the word authentic, but today it’s overused and abused, particularly in the commercial marketing scape of brands. The minute a brand—or anyone, really—utters this word in attribution to its products or services, you instantly know it’s anything but.
How to Build a Purpose-Driven Company, Part 1
Our company specializes in building brands for purpose-driven companies. We count ourselves among their ranks as well, so we have developed concrete thoughts on how to go about doing this—leveraging practices from others, alongside those we have established internally through years of experience.
How to Build A Purpose-Driven Company, Part 2: Prove It
Part 1 of this series, “Create it,” walked you through the process of creating your brand foundation around values, purpose, and a manifesto. Now that you’ve built your foundation, there are a lot of good intentions floating around your business and you’re ready to take on the competition as a purpose-driven world beater.