Susan Cole started her career on the agency-side and then worked at HP for years. Despite our longstanding partnership with HP, and our shared hometown of Boise, we had never met her.
When Susan was hired at 1440 Multiversity her first order of business was to find a creative agency to work with her on redirecting the brand development. So she started asking around. The first person she asked? Her husband, Doug. Knowing that we are a purpose-driven agency who specializes in building brands that are making a difference in the world, he pointed Susan our way. Her initial email came through on a late Friday afternoon and the very next day she and Russ were collaborating over coffee. That Monday, the whole team rolled up their sleeves and got to work.
• What is one fact about you that people find surprising? I grew up in a funeral home. My dad, and my grandmother before him, and her dad before her, were all morticians. Three generations. I used to love sitting in my little rocking chair when I was small and watching Ann Kirky wash and style the dead people’s hair to get them ready for calling hours. As I got older, sometimes friends were too afraid to have sleepovers at my house, but I loved being close-up to death. I think the experience seared into me the importance of fully living this one life we each are given, every day. Because we are all terminal, and nobody knows if tomorrow may be our last day!
• What is the first concert you attended? The Bay City Rollers, who were playing in Lake Placid, NY. I think I was in 8th grade, and I went with my friend Heather Clookey. I caught a drumstick after the show and was beside myself with excitement! S-a-t-u-r-d-a-y Night!
• What's the best advice you've ever received professionally? Show up as who you really are, and don’t be afraid to admit what you don’t know!