Crafting Impactful Messaging and Web Design for a Global Giving Initiative
B1G1, a global giving initiative based in Singapore, does impactful work around the world using business as a force for good. That message, however, was lost on website visitors. Because they do so much good, they have a lot to say—so much so that their most important messaging was not coming through clearly online. We helped them pull out their key messages and combined them with world-class design on a revamped website. Today, B1G1’s online conversion numbers—as well as online giving—is growing at a steady pace.