Boise Skateboard Association

A vibrant, visual skateboarding association website comes to life

It’s not often a unicorn project walks through your door, but when the Boise Skateboard Association (BSA) selected us to redesign their website and offered creative freedom, that’s exactly what happened. And let’s face it, aside from craft beer or ski resort projects, working on a website for a badass, non-traditional sport like skateboarding is a no-brainer.

Boise Skateboard Full

The Challenge

BSA needed a website to promote its new world-class skate park that would engage community members, appeal to donors and ultimately become a hub for Boise’s skateboarding community. BSA’s volunteer-run organization asked that the site be functional, easy-to-update and as amazing as the sport itself. 

The Solution

Skateboarding is by its very nature visual, so we created a site with full-screen video backgrounds, action photos, vibrant colors, skewed lines, interactive features, and bold text—as well as a live Instagram feed. The resulting design conveys the excitement and energy of skateboarding, while also keeping relevant information such as news and events within easy reach.


Boise Skateboard Web2


Casestudy Bsa Fact1

New user acquisition from organic search increased 184 percent

Casestudy Bsa Fact2B

Site visits increased 97 percent—from 4,461 to 8,802

Casestudy Bsa Fact3B

Site visits from organic search increased 151 percent

Boise Skateboard Square1
Boise Skateboard Square2

Skateboarding is by its very nature visual. You can’t talk about it, listen to it, or read about it to appreciate it—you have to see it. Watch an X-Games broadcast or go to your local skatepark, and even someone who has never placed two feet on laminated maple can understand the skill involved.

We took that same philosophy and applied it to the website using full-screen video backgrounds, action photos, vibrant colors, skewed lines, subtle animations, and bold text. The result was a creative website design that conveyed the excitement and energy of skateboarding, while also keeping relevant information such as news and events within easy reach.

Meet the client

Lori Client
Lori Wright, President, Boise Skateboard Association

Lori was the co-founder and co-owner of what became Newt and Harold's, a snowboard and skateboard store from 1985 through 2014. She has been involved in the skate and snowboard community for more than 25 years. Lori is also a founding member of the BSA and board President. She loves to snowboard, run with Champ the dog, bicycle, and hang out with friends and family. 

  • What is the first concert you ever attended? Fleetwood Mac 1975
  • What is one fact about you that people find surprising? I get excited when I find a penny, especially the old wheat pennies. Secretly I believe in the luck they bring. 
  • Tell us about your favorite cause. The Boise Skateboard Association has worked for years to remodel Rhodes Park. This year that dream came to fruition. Rhodes Park is known as a world class skate park. The BSA continues to advocate for skateboarding through providing skate spots and skate dots in neighborhood parks. This will give opportunities for young skaters to skateboard close to home, therefore creating healthier young people and communities. The BSA also advocates for opportunities for underprivileged youth to learn to skate through, camp, lessons or after school programs. We know skateboarding can be a lifelong passion and can be the catalyst to mental, physiological and physical health. 

More about this project

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  • Mobile-Friendly: The McTwist

    Oftentimes, a mobile site takes everything from the desktop site, and crams it into a smaller package. This makes sense for some projects, but when talking through the BSA site, we determined that not everything in the desktop website was needed in the mobile version.

    We decided to streamline the content to make the site more mobile-friendly—we slimmed down the home page, and in place of the skatepark carousel, we inserted a skatepark finder. We felt mobile users would be more interested in locating a place to skate rather than swiping through some of the visual bling found on the desktop site.

    WordPress to Craft CMS Backside 180

    With the frontend done, it was time to talk backend. In other words, what content management system (CMS) to use? The initial decision was to go with WordPress. After all, BSA’s interim site was built with it, they already knew how to use it, it’s very popular, yada yada yada… We decided to take a different approach, though. Our idea was to use Craft CMS.

    If you’re not familiar with Craft CMS, you could say it’s the skateboarding of the CMS world—progressive, appreciated, but not quite as popular as the mainstream. Seemed like a natural fit.

    After giving our internal team a demonstration, everyone was on board and the recommendation was taken to the BSA. Again, the BSA trusted us to lead them in the right direction. They knew we’d done our homework and that we’ve been around the block a few times. The result was a win that allowed for easy and robust development, content flexibility, and a customized and user-friendly admin experience.

    One of the more interesting parts of the site (but not yet active) is the skatepark’s "Feature" section. When activated, this will show a bird’s-eye image of the skatepark with interactive points of interest (POI) for highlighting items like ramps and rails. 

    With the help of Craft’s Live Preview, we were able to allow the admin to place the POIs without having to submit the entry or reload the website. Simply assign the marker a numerical value and watch the marker move into position. This feature makes building out the section faster and easier than what would have been possible in other CMS tools.

    Skate or Die!

    Admittedly, it’s been a long time since anyone at Oliver Russell has ridden a skateboard in a skillful way, but that didn’t take away from the fun we had in working on this project. I think most of us were able to connect on a level greater than just the average client/agency relationship. That connection helped foster trust and allowed us to spread our wings both creatively and technically. We look forward to taking what we learned on the BSA site and applying it to future projects.

    I like the way you work.

    Let's Talk.

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