On execution day, our team started bright and early—but we didn’t factor in the Friday morning beer delivery to a popular Boise restaurant that would happen at our parking spot. Even with a slight pause in schedule (we couldn’t, after all, get in the way of beer!), we set up quickly and before we knew it, passers-by were busy painting numbers by 10 a.m.
The entire day was filled with a steady stream of participants, including individuals who stopped by on their morning coffee run, conference attendees in town for the day, and groups of co-workers heading to happy hour. Our park visitors ranged in age and backgrounds, but we heard the same responses over and over: “Paint-by-numbers was one of my favorite activities as a child!” and “This is such a fun, relaxing activity in the middle of the city.” One woman, on her way to celebrate her 70th birthday at a restaurant with her husband, couldn’t resist the magnetic pull of the paint-by-numbers and stopped to paint “just one spot.” It was that kind of an experience.
Several of our participants felt personally invested in the project—they came back throughout the day to see the progress as the mural came to life.
Over the course of the day, we had 170+ park visitors help paint the mural and handed out more than 200 Nature Valley granola bars while also sharing Nature Valley’s work with the National Parks Conservation Association. Today the enormous mural sits in our office. It actually looks pretty cool. And while a small part of it remains incomplete—thanks for the delayed start, beer trucks!—we plan to finish the entire mural soon and give it a permanent home here at our building so all visitors can enjoy the full beauty of the majestic Sawtooths.