Oliver Russell’s social media channels also grew significantly. Our Twitter following rose from 1,601 to 4,005, adding 2,404 individuals during the contest timeframe.
Our Facebook audience grew from 742 page likes to 1,988, gaining 1,246 new followers.
This wasn’t a one-way street; participants engaged in a highly positive way. Just take a look at some of the responses:
25 Days of Awesome offered everyone at Oliver Russell some unique opportunities. We were able to create new connections with our fellow B Corps, build and execute tactics on a tight deadline without sacrificing the quality of our content, and we were able to create some truly awesome design.
By the end of the contest’s 25-day run we achieved more than 103,000 total entries and collected thousands of email addresses from users who opted in to stay engaged with us and our B Corp partners. Not bad for a few weeks’ work.
And on the qualitative side, we received quite a few fun messages from contest winners that were pretty rewarding:
“Holy $#@t!! This is awesome! And the perfect gift for me :) I've got quite a few backcountry trips planned this year! Thank you!!! Here's my address, let me know if you need anything else!!”
-Amy, winner of the Fishpeople Seafood prize
“That is awesome! You have totally made my day!”
- Alison, winner of a prize from Numi Organic Tea